The Full Curriculum

Five Sundays. Thirty hours of live, in-person, founder-led learning. Every session is designed to move you from idea to execution.

29 Mar · 5 Apr · 19 Apr · 26 Apr · 3 May

10:00 AM – 4:00 PM each Sunday

What You'll Leave With

By the end of 5 Sundays, you will have:

Clearer product ideas and validation confidence

Ecommerce launch understanding from day 1

Pricing and unit economics frameworks

Marketplace listing knowledge (Amazon + Flipkart)

Ads understanding (Amazon PPC + Meta)

A personalised launch roadmap

Operational clarity and systems

Execution accountability from trainers

Session Breakdown

Each session runs 10:00 AM – 4:00 PM with Networking Lunch and High Tea included.

Sunday 1 · 29th March 2026

Product Research & Business Fundamentals

6 hours · Lunch & High Tea included

Start with the most important skill in ecommerce — finding a product that will actually sell. Leave with a validated shortlist and a clear understanding of unit economics.

Topics Covered

→How to find winning products (real frameworks used by active sellers)
→Market research and demand validation
→Understanding margins, unit economics, and profitability
→Business model fundamentals for ecommerce
→Tools and resources for product research
→Choosing your first category and marketplace

What You Take Home

Product shortlist (5–10 validated ideas)
Profit calculator template
Market validation checklist
Category selection framework

Between-Session Assignment

Research 5 products and validate demand using the provided frameworks before the next session.

Sunday 2 · 5th April 2026

Branding, Sourcing & Pricing

6 hours · Lunch & High Tea included

Build a credible brand identity, find reliable suppliers, and set pricing that wins on marketplaces without destroying your margins.

Topics Covered

→Building a brand identity (name, logo, positioning)
→Finding reliable suppliers and manufacturers in India
→Negotiating with suppliers for better terms
→Pricing strategies for profitability and competitiveness
→Understanding GST, compliance, and documentation
→Packaging strategy and product presentation

What You Take Home

Brand positioning document
Supplier evaluation checklist
Pricing calculator with margin analysis
Compliance checklist

Between-Session Assignment

Finalise 1 product, contact 3 suppliers, set pricing with full margin analysis.

Sunday 3 · 19th April 2026

Listings & Marketplace Launch

6 hours · Lunch & High Tea included

Master the art of creating listings that rank, convert, and build reviews. Learn the exact approach used to launch products on Amazon and Flipkart.

Topics Covered

→Amazon listing optimisation (keywords, images, copy)
→Flipkart listing best practices
→Product photography and image strategy
→Writing compelling product titles and descriptions
→Review management and early rating strategy
→Launch tactics to get your first 10 sales

What You Take Home

Amazon listing template (ready to use)
Flipkart listing template
Image strategy checklist
Launch roadmap for first 30 days

Between-Session Assignment

Create complete listings for your product on both Amazon and Flipkart.

Sunday 4 · 26th April 2026

Ads, Shopify & D2C Growth

6 hours · Lunch & High Tea included

Learn to run profitable ads on Amazon and Flipkart. Build your D2C store on Shopify and understand how to drive traffic and convert customers.

Topics Covered

→Amazon Sponsored Products and Sponsored Brands
→Flipkart ad strategy and optimisation
→Facebook and Instagram ads for ecommerce
→Building a Shopify store from scratch
→D2C marketing and customer acquisition
→Understanding ROAS, ACoS, and ad profitability

What You Take Home

Amazon ads strategy document
Facebook ads framework
Shopify store setup guide
Customer acquisition cost calculator
Ad budget planning template

Between-Session Assignment

Set up your first Amazon ad campaign and create a basic Shopify product page.

Sunday 5 · 3rd May 2026

Scaling, Operations & Your Launch Roadmap

6 hours · Lunch & High Tea included

Build the systems to scale profitably. Understand warehouse management, customer service, team building, and leave with your personal 90-day launch plan.

Topics Covered

→Operations and warehousing fundamentals
→Customer service systems and returns management
→Scaling from ₹0 to ₹5L and beyond
→Team building and delegation
→Multi-channel growth strategy
→Your personalised 90-day ecommerce launch roadmap

What You Take Home

Operations SOP template
Customer service script
Scaling framework
Your 90-day personal launch roadmap

Between-Session Assignment

Complete your 90-day launch plan and commit to your first sale target.

Built For

🎓Students

💼Side Hustlers

🚀Aspiring Entrepreneurs

📈Existing Sellers

🏪Family Business Operators

🌐People wanting practical ecommerce exposure

Graduation & Certificate

This is not a passive attendance certificate.

SellerSchool rewards execution.

🎓

Graduation Ceremony

At the end of the programme, all participants attend a formal Graduation Ceremony — a real milestone to mark your journey from learner to operator.

🏆

Certificate of Achievement

Certificates are awarded to participants who complete the programme and make at least 1 sale on any ecommerce platform. Our trainers will actively support you in achieving this.

What if I attend but don't make a sale? You still complete the programme and gain all the knowledge and frameworks. The certificate condition is designed to motivate execution — and our trainers will help you get there.

Founding Cohort Pricing

Introductory price for the first cohort. This price will increase.

FOUNDING COHORT · LAUNCH OFFER

₹50,000₹30,000

Save ₹20,000 · Price increases for future cohorts

5 live in-person sessions (6 hrs each)

Networking Lunch every Sunday

High Tea every Sunday

Templates, calculators & frameworks

Graduation Ceremony

Certificate on 1st sale achieved

Direct access to both trainers

Premium venue experience

Ready to Build Your Ecommerce Business?

Join the founding cohort. 5 Sundays. Real frameworks. Real results.